About — Iñaki Calvo

In 2009, I started my career creating e-learning products at one of the one of Spain's leading educational publishers, affiliated with the German Klett Gruppe. I later moved into digital marketing and ultimately served as their Head of Digital Marketing. During those years, I honed my skills in data analysis, campaign management, and marketing automation.

Currently, I work as a Marketing Data Manager at an S&P 500 company, where I turn customer and campaign data into actionable insights using SQL, Python, and data visualization tools. I focus on building data models, analyzing data, and automating workflows to improve marketing outcomes.

Outside of work, I enjoy building personal projects that combine my interests in data and coding. This blog is one such project, where I share tutorials and insights on data analytics, marketing, and technology.

Getting a Bachelor's degree in Philosophy taught me to look at things from different angles. I like to bring that curiosity and some critical thinking into everything I do.

You can find me on LinkedIn, GitHub or Mastodon.

And don't forget to check my blog here.